Occasionally names are mere placeholders in fiction.
Typically, however, a writer selects them with great care, to evoke a mood or hint at a secret, symbolic meaning. Choosing names for characters and places can be an involved, even agonizing process. And, it can be a major source of writer’s block.
Let’s face it, we are not all equipped to derive the name of every place and person meticulously from obscure ancient words the way a trained linguist like Tolkien would be. And we don’t all have the ready wit of Dickens. Most of us need more mundane inspiration.
Here are four places a writer can turn for name ideas when the creative juices are just not flowing as they should.
You might think: I don’t write fantasy or sci-fi, so what do I need to know about worldbuilding? Maybe your story is set in the “real world.” That means the world is already built for you, right?
Zombies … the ultimate Ponzi scheme.
POSSIBLES 
by Winfred Blevins.
It seems nothing good can ever happen to anyone these days without someone quickly making a demographic calculation and launching allegations of bias. And, even when these allegations themselves clearly have merit, the evidence, arguments, and ideology behind them often do not.
Over at Booktryst, Stephen Gertz 
at her Historical Fiction blog. She uses philology, social geography, and plain old imagination to uncover the origin, habitat, appearance, and behavior of this classic monster and his species.