As almost any industry blog will tell you, the publishing biz is in flux.  New formats, new challenges, new avenues to success have put every assumption and axiom of recieved wisdom up for grabs.

In the midst of all this chaos progress change, it is still possible to recognize an event that sheds new light on the evolving dynamics of publishing.

For example, promotional and marketing specialist Steff Deschenes has scooped up nearly a dozen literary prizes for her self-published commentary on everyday life, The Ice Cream Theory.  In it, she compares different personality types with different flavors of frozen treat. Continue reading →