There’s a whole lotta “self” going on in publishing, from the web-driven growth of self-publishing to the expectation of author self-promotion in traditional publishing.
Many publishing professionals — writers, agents, editors, critics, etc. — are trying to ride this wave with a sewn-on happy face, afraid that expressing skepticism equates to missing the boat or swimming against the tide.
Take a lesson from the real-world referents of these watery metaphors: some waves you ride, but some waves you build walls against. Author self-publishing and self-promotion together constitute a destructive wave that merits a levee, not a longboard.
Do you think the Norse god Odin, who takes advice from a severed head, rides an eight-legged horse, talks to ravens, sacrificed an eye and hanged himself in the pursuit of wisdom, would appreciate us referring to his day as “Hump Day”?!
I am revamping my j.nelsonleith.com website — where I used to host a political blog — as the official home of Leith Literary. I will, of course, transfer all the content from here, and leave a sticky note. Updates to come!
Happy Friday, loyal readers and 
At the Huffington Post, Rebecca Serle 
